Is all the conversations around Content Marketing Singapore
a bit confusing?
Well it can be quite daunting when you are starting out initially to figure out how content marketing can benefit you. Content Marketing or Blogging is extremely simple. Let’s break it down for you.
Who can use Content Marketing Singapore?
What is it and how can it help your brand?
Content Marketing Singapore is when you create any kind of content* and market that piece of content to achieve your goals**
The Type of Content
Content marketing’s main core is the content. The type of content can be written text, video or audio. It can be a blog post, or a case study/research paper. It can be a funny video or it can be an audio podcast. This is all content.
Here’s a fuller list.
- Blog posts
- Case Studies
- Research Papers
- Interactive Infographics
- Slides on Slideshare
Content is generally distributable so more people can see it and benefit from the content you’ve produced. As you can see above that content comes in different types. This is because, it depends on what you want to achieve. Coming to what you want to achieve.
Content marketing can help you in numerous ways. Here are some ways content marketing can help.
- Acquire users
This is a major reason why a lot of businesses use content marketing. Many large businesses give away premium e-books in exchange for user’s email ID’s. They make Industry research papers that people will be interested in in exchange for a phone call. There are different strategies to acquire users through content marketing Singapore.
- Retain Users
Why do software companies like Buffer produce so much content? Apart from acquiring users, they use it to retain users as well. They write blog posts about how using buffer can impact your business in a positive way. This is a very underrated aspect of content marketing. Keeping your existing users happy is key to building a successful business in the long term.
- Establish yourself as a subject matter expert
If you are an independent consultant or you run a services based business, how do you convince people that you are an expert in your field? To help with this, a lot of consultants write small e-books and research papers.
- Branding and Reach
A lot of bloggers use the power of simple visual infographics to reach a very wide audience. Infographics is a type of content that performs well on blogs, social media on the desktop and even on mobile. So a infographic that has your company’s logo will be widely shared and can help you with branding.
- Keep constant engagement with your users
On social media it is sometimes about keeping in touch with your users regularly. People these days forget easily because of the excess content that is available. To keep users always thinking about you and your brand, content marketing Singapore can be helpful. The best part is, your content can be fun and engaging.
What are the services we provide
- Understand the right content strategy for your business based on your business goals.
- Help you distribute your content far and wide, to the depths of the internet.
- Create a content calendar that will help you be in track.
- Ideate and think of content ideas for your business.
- Reach out to Influencers for a collaboration with your business to do a content partnership.
- Optimize landing pages and emailers to improve CTR’s and Conversions.
- Create blog posts, infographics that will hit the nail with your audience.