If you are one of the e-commerce market members, then you might also be looking for better conversions of sales through your e-commerce store. However, there is a lot of difference in achieving big sales in an inelegant manner and skilfully gaining a huge number of customers to visit your e-commerce store successfully completing the transaction. You anyhow will not wish to show your concern towards these conversions. In fact, it will quickly kill them. But one also does not have a choice due to the availability of limited resources and tied up hands that pull you back from improving.
But what if you knew that some strategies could actually help you improve the quality of your conversion rate? Do you think it is possible through spending and investing tremendous amounts? If you believe so, you are completely mistaken. Here are the top 7 ways shared to help you improve your conversion quality without spending, investing and getting a handful of returns.
- Focus on the images
Images are known as the grandfather of marketing the products. They are known to be the most attracting part for a customer to get into a transaction. Experienced people share their experiences saying the better your image quality is, more are your sales. The entire sale of the product depends on its picture. So if you pick up even a single product to sell online, you first have to focus on its image. Now the next thought that troubles us is how to build such
appealing pictures of the product. You tend to make a great image when you focus on its quality, the background, the angles from which image has been taken and a lot more. While taking an image, make sure you have put up proper brightness that helps explain people what actually the product looks like. The second crucial part is taking the image of the product from every angle. Additionally, Multiple images are necessary to be taken in different ways. Zoom the product and show it to the audience for better communication of the product with them. Thus, the images should be capable of creating higher interactivity. Take images by zooming them, rotating them, and make it engaging. The white space around the photo is another significant thing to be taken care.
- Product description quality
The quality of the product specification is the second thing that matters. Now when you have pulled a visitor to your product through its image, it’s time to tell them what the product is about and how it is going to benefit them. The product description should have all the necessary erudition about the product. The description should be so winning and appealing, that it makes the person consider buying it. Try to show that the product is highly beneficial to the customer. It is better to summarize the description in bullets for better understanding. Thus, the description quality is again a matter of concern that can fetch you higher conversion rates.
- Make videos
One can sell his products more efficiently if he makes the customer feel the importance of the product. Thus, making videos and showing how the product should be used and what benefits does it give you will again be a centre of attraction to the buyer. He tends to buy your product when he understands its importance. Making videos can help you improve your sales.
- Reduce your shipping costs
People prefer buying products where they pay only for the goods they buy and not for something they do not get, for example, the shipping cost. Thus, shipping cost is another matter of concern. It is imperative that every person running an e-commerce store looks to reducing shipping charges. Try to link with companies who have a cheaper rate for transportation and faster delivery. This reduces your cost. Lesser the shipping cost, more are the chances of a consumer buying the product online. When a buyer sees the ‘free’ delivery option, he is more attracted to buying the product. So you can add offers like maintaining a minimum amount that a consumer should cross to get free shipping on their products.
- Product reviews are important
Be it a positive or a negative review, product reviews are a must have for your products. Thus, one should always ask their customers to write reviews so that it helps future customers choose the product. More the positive reviews you get better will be the reputation of the product. However, this does not mean that you delete your negative reviews. Never do that. It isn’t possible that the entire world starts loving your product. The product might have given a 5-star utility to a person whereas to some other it might be just a 3-star service. Thus, all kind of reviews are necessary and should be there for your product. This helps the visitors understand the experiences of former customers and enhances their decision-making to buy the product.
- Call to action
Boost your call to action buttons such as ‘add to cart,’ ‘add to favorites,’ ‘saves for future’ and ‘buy now’ options. These call to action buttons are precious while you sell products. If a customer likes your product, he clicks on the button where he can add his choices of products and check out them for further buying. Call to actions should be made available along with picture or description.
- Do not hide your contact information
It is always better to disclose your contact details to the customer to trust you better. These details will also ensure them that they can communicate with you for after problems they incur after buying the products. This is primarily building your loyalty towards customers. Always mention that you are happy to help and give after sale services.
- Pick up SEO strategy and apply it on your site
Self learn is the best else you will have to spend a big sum of money engaging SEO consultants to help you with your endeavour.
The above strategies can be applied just by improving the quality of your e-commerce store. The improved quality can quickly help you with a better conversion. There is no spending; it is just the way you look up with your products for the customers. So work on them and enjoy your good conversions.