What is it about Pinterest that is good for marketing?
Pinterest works with the aspirations of people. People pin posts of products that they would love to buy or places they would love to visit and so on. As Pinterest is very taste based, it is a great platform for marketers to find their potential customers. Women look out for visual cues more than men and they mostly throng Pinterest. Women buyers also buy more than men, making them better customers for a business. Pinterest has managed to build a huge audience who are passionate about their product and use it religiously. People go about pinning small collections of what’s favourite to them, that they can share it with the world.
Now how can Pinterest be used for SEO purposes?
- Get the basics right!
When you start off with Pinterest make sure to get your profile right. Write a perfect description laden with your business specific keywords for more discoverability. Also, verify your website with Pinterest that adds more authority to your profile.
- Take time for every pin and curate the best content
The quality of your pins shouldn’t diminish. Always pin only quality content that you know your users would like. This will increase your followers and retain your existing followers who will share your content far and wide.
- Describe your pins
Be detailed with your pins and talk about the things you like about that particular piece of content. This gets better visibility and having textual explanation of the image can add more value. Your description can also be filled with keywords that will direct users straight to your content.
- Display your top content on the top
Optimize your boards to have your best boards on the top. This will help in showing users your best content and hence gathering more followers rapidly.
5. Pinterestify your website
Add pin it buttons in your website, so you have cross linking of traffic from your website to pinterest and vice versa. This tells google that your website affiliates well with a premium website like Pinterest.
- Increase your followers
When you are able to drive a lot more traffic to your Pinterest boards than you would be automatically driving traffic to your website. Promote your interest board in other social media channels and invite like-minded people to join.
- Drive traffic from Pinterest
Every once in a while drive traffic to your Pinterest website by linking your site’s URL on a pin. This high quality and relevant traffic will mean that people will spend a longer time on your website helping in increase time spent on the website which plays a crucial factor for ranking and authority.
- Add prices
Pinterest is a discovery platform and people really are looking to make purchases. If you think you are being too pushy by adding your prices. Check this. According to Target, their rich pins (Pins with prices and metadata) garnered a 70% increase in traffic. Pinterest is very close to Google in this aspect, people are discovering and are in the mindset of looking out for interesting products. If you display your prices and show value, you can definitely send a lot of traffic from Pinterest to your site.
Also read: How to decrease bounce rate for a better SEO